ABOUT BIKE RENT PUERTO RICO
Important Things You Want to Know About BIKE RENT PUERTO RICO (and Mark Derho)
About BIKE RENT PUERTO RICO (and Mark Derho)
The Story of BIKE RENT PUERTO RICO (and Mark Derho)
Mark Derho came to New York City in 1993 and began building a self-taught career as a website, technology, marketing, creative and business polymath. Mark’s first Internet job was as the first website designer for the first website WYSIWYG ever created (Internet Creator), and culminating with over 25-years of experience and proven success serving major brands and Internet agencies including Forbes, Merrill Lynch, Standard & Poors, Agency.com and Griffin-Bacal, and others.
Mark began independently providing website, marketing and SEO services as Tech Savvy NYC Beginning in 2010. The result was successfully building modern websites and implementing effective digital media marketing strategies that have helped grow many small and medium-sized businesses, while also developing a trusted professional networks of international technology assets. Client success includes National Debt Relief, Riverwalk Bar & Grill, A2Z PARTY, Build-N-Care, JCortina, and many others.
In January 2015, Mark was contracted to rebuild two websites for small business Sayat Bike Rental. The immediate and exponential success of the websites lead to Mark eventually assuming the comprehensive key leadership role overseeing operations, business development, marketing, and public relations. Accountable only to the owner; the result was modernizing and legitimizing the company while also professionally dominating the most competitive and ultra-aggressive bike rental industry in the world. And rebranding as BIKE RENT NYC and turning a two-shop bicycle rental business with less than $1 million in revenue into the largest bike rental business in New York City with $8 million in annual revenue (EOY 2017). My biggest challenge and greatest professional accomplishment was the year spent winning the exclusive six-year contract with the City of New York for Bike Rental Concessions inside Central Park and all Manhattan Parks, valued at over $30 million. Many partnerships created and managed include New York Pass, Big Bus NY, NYC & Company, MS Ride NYC, Tour De Bronx, and the Epic Ride, and more.
I was also fortunate to lead annual sponsorship of charitable causes including the Police Athletic League (PAL), and especially the Astoria Kids Bike Race in Queens with the Honorable Peter Vallone Sr.
Launching officially in Q1 of 2019 and now introducing BIKE RENT PUERTO RICO, a technology-based Tourism and Transportation & Marketing business – featuring bicycles in all configurations. Mark and the team very much enjoys biking, and loves Puerto Rico. Featuring Bike Rentals and Guided Bike Tours, and more. bikerentpuertorico.com
Mark Derho Skills Tools
Skills: responsive design and development, UI/UX, analytics, wireframe, QA
Skills: competitor and industry research, keyword research, page optimization
Tools: Google Search Console, MOZ, Yoast, Screaming Frog Spider, SEM Rush
Skills: graphic design, image editing and web optimization, logo, infographics
Tools: Adobe Photoshop (+25 years), InDesign and Illustrator
Skills: articles and native content, technical documentation, user documentation
Tools: TextBrokers, Trello
Skills: research, create and manage PPC advanced campaigns and ROI
Tools: Google AdWords, Yahoo and AOL Advertising Networks, DoubleClick (DFP)
Skills: Edit video, create animated video, convert video formats
Tools: Avid Pinnacle, Audacity, GoAnimate, YouTube Editor, Vimeo
Skill: Create and monitor targeted emails and personalized online/offline marketing
Tools: Constant Contact, MailChimp, Purlem, EasyPurl
Skills: create and manage cross-channel / cross-device marketing
Tools: point-of-sale, SMS text message, geo-location and beacon, IoT
Skills: manage client relationships, contacts and prospects
Tools: HubSpot, Hootsuite, SalesForce, Insightly, vTiger
Skills: Create profiles and pages, manage accounts, create and manage ad campaigns
Tools: LinkedIn, Google+, YouTube, Facebook, Twitter, Pinterest, Instagram